What’s Your Story?

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Follow your passion. It is a phrase that is often thrown around like confetti at weddings.  It’s a mantra that is meant to lead to a of freedom and happiness. But chasing that zephyr, that puff of wind can lead to a life of random pursuits that are driven more by emotion than meaning. I had a passion for . Big problem. Too short.  Also had a love for waterskiing. Didn’t have a boat. Was consumed by drawing but couldn’t connect the dots. There is a lot of truth in those three words but it is missing something. It forgets that passion needs to meet experience, expertise and ability that is distilled into your one big idea. That intersection is your story.

Your adventure

The powerful stories in business and in life are about an adventure in self-actualization. Maslow’s “Hierarchy of Needs” is a snapshot of the human adventure. It is a path to the dream. Living a life imagined rather than just showing up is for many just a chimera that most of us hang onto but never act on. It is not just about what is but what could be. The truth? Most of us want a life of meaning….of consequence. That’s your story.

A story worth telling

The entrepreneurs that change the world have a story. A narrative worth telling. This is where legacy and legend starts. That will be a synthesis of your expertise, experience and your innate abilities. Passion is the fuel. It will get you up early and keep you up late. The heart of your story is sometimes hard to see when you are so close to the truth. Your story might be the reluctant hero, a memoir of loss and redemption or maybe a tale of ascension. From rags to riches. The reality I have discovered after decades of dead ends, soaring success and heart breaking failures is that you need to write your own story. Create your own legacy. Chasing the money without the support of “your” story often leads to no money. I know…been there. Business is your chapter revealed. It’s not about the money. The money is just the consequence of what impact you create.
  • How much you change people’s lives.
  • How much value you reveal in your story.
  • How much value you empower .
It is about your story adding value that transforms. The greater the value……the larger the legacy. That is why dreaming big and having a vision that is empowering is worth articulating, distilling and striving for.

It’s your point of difference

This is what makes your business unique. The story. It is no one else’s…it is yours alone. People can argue with the facts but they can’t argue about your story. Michael Gerber’s book “Beyond the E-Myth” is an insight into a truth. At the age of eighty he has admitted to writing his last book after realizing that the cold hard process driven business models he had mapped out for millions of people had a soul. A story. Business is not just about money, process and spread sheets but the human story revealed in an entrepreneurial imprint. Of footsteps that are human. I looked at my life and I realized that today the intersection of my experience, expertise and passion is now my story and that is where true abundance lies. It is what I share and it is my business. What is really exciting about that is that every story is unique because it’s “your” story and no one else’s. The distillation of your story and its movement from idea to reality will not come from thinking but by creating. When you sit down and take a deeper look behind any business or entrepreneurial pursuit. It is all about their tale.

A small idea can become a big story

On a snowy Paris evening in 2008 the founders of Uber (Travis Kalanick and Garrett Camp) couldn’t get a cab. So they came up with a simple idea. A mobile app. Garret Camp was the founder of StumbleUpon. This was an idea and the intersection that took his expertise, experience and passion for solving a problem. The solution? Tap a button, get a ride. That’s their story. You have to find your own.

You need to share your story

I have had many business ideas. More than I care to count. But I have come to realise that the idea needs to be manifest. The story needs to be revealed for anything to happen. But many of us on the sidelines are afraid to start. What if I am wrong? What if they laugh at me. What will my friends or parents think? So we need to step up. To start. That means being willing to take that idea to the world. Authors need to take their private creations public. To say….”I create, I publish, I exist” Publishing and revealing your and revelation with the world…. your story. There has never been a better time to take your journey online. The challenge of taking your ideas and distilling them into a coherent structure is daunting. But that is where the magic happens. That art of creation constructs clarity and condenses a cloud of confusion into insights of lucid definition and reality. It might just be an imperfect and small idea at first. But it needs to be planted to grow.

What’s your story?

I would love to hear your story. Are you brave enough to turn that into a business, a project……and leave a legacy? What is your story? It’s time to start and share it. To publish. Source: JeffBullas Picture Credit: IAF