MultiChoice launches BoxOffice in Nigeria

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Mrs. Chioma Afe, Marketing Manager, DStv; Mr. Martin Mabutho, General Manager, Marketing and Retention, MultiChoice Nigeria; Mrs. Wangi Mba-Uzoukwu, Regional Manager, Mnet Africa and Ms. Caroline Oghuma, Public Relations, MultiChoice Nigeria during the Media launch of DStv Boxoffice and Catchup held at Intercontinental Hotel, Victoria Island, Lagos today Thursday 24th April, 2014.
MultiChoice has officially launched BoxOffice in Nigeria, in what is yet another move to provide DStv subscribers with the ultimate in home television entertainment.
BoxOffice is a service that allows subscribers to conveniently rent and watch the latest blockbuster movies in the comfort of their homes, right on their DStv Explora decoders.
With BoxOffice, DStv subscribers can now rent and keep movies for up to 48 hours, for N400 per movie, and your first movie is courtesy of DStv Nigeria. Thereafter customers using the service may choose to use any of the flexible payment options to rent and make anytime movie time with BoxOffice.
Box Office will give subscribers access to a wide variety of movies from comedy, drama and family movies, to horror, fantasy and a whole lot more, including a selection of great Nollywood titles such as “Plantain Girl” and “In Her Shoes” to start with.
Mr. John Ugbe, the Managing Director of MultiChoice Nigeria says that with BoxOffice, DStv Premium subscribers can enjoy the best and latest of Hollywood and Nollywood on their Explora decoders.
“DStv services like BoxOffice form part of a bigger MultiChoice strategy to use cutting-edge technological innovation to help people enjoy some of the best entertainment available at a time that’s convenient to them.
“And with the all-new Explora decoder, we’re taking on demand video to a whole new level, by offering subscribers an experience that mimics the Internet, but on a decoder, and without the high data bills.”
“With this innovative service,” Ugbe adds, “our subscribers can watch the latest blockbusters before they become available on TV, legitimately. “BoxOffice delivers quality, simplicity, choice and convenience at the touch of the GREEN Button
BoxOffice on Explora
With up to 20 movies at any one time, the DStv Explora is packaged with a brand new, stylish HD user interface, which makes finding favourite movies on BoxOffice so much easier.
Content is displayed using HD poster-art – just like an Internet video service.  In addition, the Explora has powerful search features that help subscribers find movies quicker and easier as it searches across the Electronic Programme Guide. Explora’s remote control further enhances the experience with dedicated shortcut buttons to BoxOffice and other viewing options. You can also watch a trailer of the movie before renting.