An idea was birthed in 2015 by a brilliant mind, who at different times plied his trade as Head, media and public relations at the Oando Group - Nigeria’s leading indigenous energy conglomerate and Forte Oil as the Head of Brand & Corporate Communications. The idea was Solidified and branded Modion Communications by Odion Aleobua , Founder/CEO of this creative outfive.
He honed his skills and rose to the top of his calling as paid employee. It was against these backgrounds of rich experience garnered across corporate and media practice that Odion left his “more secured comfort zone” to venture into the dicey Nigerian entrepreneurial environment in 2015.
“I left Forte Oil to start up Modion Communications, a full spectrum agency, focused on providing public relations, brand development, marketing activations, media engagement, crisis communications, financial PR, investors’ relation Support, event management, digital marketing and media publishing”, said Odion in an interactive session with the media in Lagos at the weekend.
The vision is fired by an “African dominance through superior, innovative, creative, cutting-edge communications solutions to individuals, small businesses, large corporates, industries and government agencies”.
To a reasonable extent the company is making good this promise through innovation and drive. According to the founder, most of the company’s innovative products and services were designed to be offered on a more or less the “prospects condition” with the aim of convincing, getting his buy-in and eventually patronage. This entry strategy paid off immediately for the company. Apart from providing a leg in the door opportunity, companies were willing and paid good for these services. “So instead of our two years projection to start making money, our approach earned us instant success”, he revealed.
In just two years of operation, the company’s clientele parades leading brands and organisations such as Oando, Leadway Assurance, Lagos State Employment Trust Fund, Rain Oil, the Nigerian Gas Association (NGA), Platform Petroleum, Nepal Oil and Gas Services Limited, Propetrol Limited, to mention but a few. An analysis of the roll call confirms Odion’s has always been on top of trade even as an employee.
In spite of the economic recession that characterised this period, in concrete terms, Modion managed one of the leading conferences in the energy sector - the NGA 10th International Conference & Exhibition held in Abuja. The company also launched a content marketing campaign for Leadway Assurance - to creatively sell its products through a year-long editorial series in mainstream newspapers. In the same vein, it developing the brand identity for the Lagos State Employment Trust Fund (LSETF) - an initiative of the Lagos State Government established to provide institutional and financial support to Micro, Small & Media Enterprises (MSMEs) as a strategy to boost job creation as well as train and seek employment opportunities for the unemployed in the State.
Baba Bukari, Digital Engagement Manager; Sade Omololu, PR and Event Management Executive and Odion Aleobua, Chief Executive Officer aal of Modion Communications and Goddie Efose, BJAN President at a media Parley by the agency on Saturday, January 14th 2017
In the light of an eventful 2016, the team is very optimistic about 2017. This position is bolstered by the logic and forte Modion has built for itself, “agencies that are able to provide integrated marketing communications with strong engagement tactics on the digital and traditional platform will excel in 2017 despite the current economic realities”.
“The PR Agencies who can craft compelling narratives for their clients and creatively use other platforms to amplify messages will be at an advantage. Those who can evaluate their strategies and tactics deployed for clients to show ROI will gain the trust of their clients”.
In 2017, Modion Communications will be poised to play strongly in the digital and online media space as well as marketing communications deployments. While partnerships and alignments played key roles in the quantum leap recorded over the last two years of its entry in the industry, Odion hopes to evolve more of these arrangements going forward.
According to Odion, creativity and understanding of the consumer will be critical for business success in the IMC industry. While noting that partnership pays to grow a start-up business, he lamented that Nigerian entrepreneurs’ greatest challenge is how to enter into partnerships. He therefore urges that more time and resources should be devoted to this purpose to harness its benefits for business growth and success.