MNP: Discerning Subscribers Port to Etisalat

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A crop of elite and discerning telephone subscribers in Nigeria are taking advantage of the mobile number portability policy, to avail themselves of quality and value by porting their mobile numbers to the Etisalat network. Publisher, Today’s Woman, Adesuwa Oyenokwe, legendary broadcaster, Soni Irabor, celebrity photographer Obi Somto and renowned fashion designer, Mai Atafo led the pack of well informed and highly placed Nigerians who switched their telephone numbers to the Etisalat network recently. Oyenokwe is thrilled by the data service on the Etisalat network, since she ported. “I am in the publishing business and time is never on my side! The speed of the data service on the Etisalat network is simply amazing. ” Oyenokwe said. On his part, Irabor is well pleased with the quality of Etisalat network. According to him, “As a business man, I need to stay constantly in touch with multiple business stakeholders. On the Etisalat network I am able to make local and international calls without any interruption.” Acting Chief Executive Officer, Etisalat Nigeria, Matthew Willsher is happy at the turn of events but is not surprised because his company not only strategized for it but is also committed to sustain this development.   According to Willsher, “being the last entrant to the telephony market in Nigeria made us at Etisalat, to challenge ourselves to be innovative in order to stand out. A little over five years after we started business in Nigeria, we are pleased that Nigerians have rewarded us with massive patronage. We have over 19 million subscribers and we keep deploying base stations across Nigeria to ensure service quality is sustained.” He disclosed that the strength of his company is not seen in the number of those porting to it alone; the most innovative telecommunication company in Nigeria is also the fastest growing. The Nigerian Communications Commission introduced the Mobile Number Portability (MNP) service in April 2013, allowing subscribers the freedom to move their telephone number(s) to any network they prefer while retaining their phone line(s).