The stage is now set for the epic dance battle that will showcase Nigeria’s best dance family as the curtains fall on the Maltina Dance All (MDA) family television show. The winning dance family will go home with N10million, while the second and third will pocket N3million and N1million respectively.
The fate of the families is however in the hands of Nigerians as they - and not the judges – are the ones that would eventually pick the winning family. They can do this by sending their preferred family name through their phones to 20822. The family with the highest number of votes automatically becomes the country’s number one dance family.
The race started on September 7, 2014 with ten families in the picture. However, only four families were able to survive the six different dance styles. These families that will slug it out at the finals live at The Expo center, Eko Hotel and Suites on Saturday, September 27, 2014 include the Utere, Unanka, Uzodinma and Odigie families.
Callistus Uzodinma, the family representative of the Uzodinma family promised to give his best and said “being in the grand finale is a dream come true for my family and by the special grace of God we are going to come out with our best dance ever.”
Senior Brand Manager Maltina Mr. Adewole Adedeji said the MDA is one way among many that NB Plc is restating its brand values. “MDA is about the dancer’s creative ability, knowledge of different dance styles, stamina and fitness. The task is no doubt enormous but it is a delight to see the result it has been producing in the last 7 seasons. Some of the dancers have taken their career further than the Maltina Dance All stage; while some are dancing locally others are doing it internationally.
“We put a lot of work into it. Every year there is something bigger and better. What we are doing with the show is ‘sharing happiness and to also create more emotional connection with consumers because families and dance are two winning components in the Nigerian environment. Nigerians love to dance. Maltina is continuously nourishing millions of Nigerians. It’s still the most fortified malt drink in the market. It’s also the biggest malt brand in the market.”
The BBBuzz is a youthful lifestyle destination bringing insightful perspective on art, business, fashion, music, travel, food and events from around the world with focus on Africa.
The mission is to shift digital media by telling untold stories, celebrating unsung heroes and unearthing modern day icons and the events that capture the millennial narrative.