Following its operational interruption and subsequent suspension of business and the brand in the market, the La Casera Company Plc has unveiled a fresh new look for its flagship brand in its comeback bid.
According to the company, apart from the brand’s new look and feel, the new La Casera Company has added more naturalapplejuice extract to the apple drink.
The unveiling event held at the prestigious Oriental Hotel in Lagos to celebrate its dealers, consumers and other stakeholders for their loyalty.
While delivering the welcome address, The Marketing Manager, The La Casera Company Plc. (TLCC), Mr. Bello Yusuf explained that the Nigerian CSD market commands a unique hold in the beverage sector of the economy with an estimated 49% of soft drinks volume sales and with the fresh new look of La Casera Apple drink, the company is set to make greater inroad into the market, as it now comes with more apple juice, combined with a refreshing and realapple taste.
“Sixteen years down the line, the dynamics of the CSD market are not the same. Today, we have come to witness the rebirth of our flagship brand La Casera Apple Drink.So with the unveiling of the fresh new look of our flagship brand La Casera Apple drink, we are appreciating our teeming Consumers who have been supporting the brand for over 16 years. We thank these loyal consumers because without them we would not have achieved anything. The brand will continue doing its best to offer Nigerians the best apple drink in Sub Saharan African.” Bello said.
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