Nigeria’s leading creative agency, Insight Communications, has set the tone for the year, winning a Press Lions National Diploma from the Cannes Lions International Festival of Creativity, a global event for professionals working in the advertising and creative communications industry.
The Cannes Lions certification honours the best work with the highest mark received from a country in the first round of voting.
Insight’s National Diploma was awarded for the agency’s press campaign for Enterprise Bank’s “Sleeping Pound” in the Banking, Investment and Insurance category, entered for the 61st International Festival of Creativity, held in Cannes, France between 15-21 June 2014.
Chima Okenimkpe, Executive Creative Director, Insight said “This is a testament that Nigerian agencies can attain global recognition with creative works that stand out from the clutter and make an impact. A lot more agencies are winning international awards and recognition, and Insight will continue to help champion creativity and innovation in the Nigerian marketing communications industry.”
The Cannes Lions International Festival of Creativity is the largest gathering of worldwide advertising professionals, designers, digital innovators and marketers.
The BBBuzz is a youthful lifestyle destination bringing insightful perspective on art, business, fashion, music, travel, food and events from around the world with focus on Africa.
The mission is to shift digital media by telling untold stories, celebrating unsung heroes and unearthing modern day icons and the events that capture the millennial narrative.