Etisalat Sponsors BusinessDay Competitive Strategy Master Class

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As part of its commitment to support endeavours and discussions that will promote the nation’s development, most innovative and fastest growing telecommunications company, Etisalat is set sponsor the BusinessDay Competitive Strategy Master Class 2014, which comes up on February 19, 2014, at InterContinental , Victoria Island, Lagos. The program, themed “Creating a Competitive Advantage through Innovation”, will hold two sessions: “The Innovators DNA” which will focus on mastering five skills of disruptive innovators and “The DNA” which will focus on people, processes, and philosophies of innovative companies. Distinguished professor of innovation and leadership at INSEAD Business School, Professor Hal Gregersen will be the key speaker and facilitator for the Competitive Strategy Master Class. Speaking on the development, the Director, Brands and Communication, Enitan Denloye said the company has always identified with such fora that seek to advance the country’s development and the well-being of its people. As part of its support for the session, he disclosed that Etisalat Nigeria will be offering admission to the master class at a subsidised price of N12,500 per session for all interested Etisalat subscribers as against N25,000 per session. “Interested Etisalat subscribers should text ‘ATTEND’ to 5885 to receive information regarding the offer and payment procedures,” he said. The master class is designed to promote national development by empowering business-minded Nigerians with invaluable strategies on how to survive in everyday business. The session will be attended by CEOs, business executives, COOs, Senior Managers, Middle Managers, Young Entrepreneurs, among others. As author of “The Innovator’s DNA”, Hal Gregersen has garnered first-hand insight from some of the most respected leaders in the world to better understand how to change the way people view and interact with the world. Gregersen challenges organizations and individuals to question the way we think and act to make the world a better, more creative place.