This year’s judges include actor and Afro-beat/highlife musician; Dede Mabiaku, award-winning signer/songwriter; Darey Art-Alade and Nigerian-German singer-songwriter; Nneka Egbuna. They were unveiled at a well-attended media launch at Rhapsody Lounge, Victoria Island, Lagos.
The multi talented Ill Rymz continues his reign as host for the third time on Nigeria
Rotimi Pedro, C.E.O Optima Media Group emphasised that the all-star panel comprising Dede Mabiaku, Darey Art Alade and Nneka Egbuna fully reflects the passion, synergy and true commitment to talent that has strongly resonated in Nigerian Idol in over three years of dominance of the Nigerian entertainment
“The fourth season of Nigeria Idol will be an even more exciting television experience as we have three brand new judges this season. The last three seasons of the show garnered enormous viewership, especially with the youth demographic, more than any other music reality show - re-emphasizing the power of the Idol brand across the globe,” Pedro confirmed.
Darey who has an annual show of his own brings his wealth of experience as one of Nigeria’s most versatile performers. He said, “It promises to be one of the most exciting highlights of my career. You’re literally watching stars unfold and discover their greatest potential. It’s an extremely exhilarating and profound period for us all-judges and performers. I’m looking for the things that separate the true artiste from all others: diction, ability to own a song, exceptional and rare talent and I know I’m going to find it on the Nigerian Idol stage.”
At the launch party, audience members were treated to a sneak preview of seasons 1-3 of Nigerian Idol. This was followed by Yeka Onka, Nigerian Idol season 1 winner, who dazzled the audience with an acapella version of “Hello” by Lionel Richie. Mercy Chinwo season 2 winner performed her song “Testimony” while Nneka, judge for Nigerian Idol season four rendered an acoustic sample of her song “My Home” to a rousing cheer from the audience.
Moses Obi-Adigwe stole the night with an outstanding performance of “Redemption Song” by Bob Marley and his song “Number One” as he seduced the crowd to the sound of his soulful voice.
The grand prize is N7.5 million, a Galaxy Tab, a Blackberry, an iPod and a brand new SUV car. The first runner up gets N1.5 million, a Galaxy Tab, Blackberry and iPod; and the 2nd runner up will receive N1million, a Galaxy Tab, a Blackberry and an iPod.
In addition, each of the finalists from the 4th to the 10th place will also receive N100, 000, a Galaxy Tab, a Blackberry and an iPod.
Nigerian Idol season 4 is sponsored by Etisalat Nigeria with support from Pepsi. Pepsi, the official beverage sponsor of Nigerian idol says it will continue to empower Nigerian youths through different platforms in order to live their dream and be what they can be.
Speaking during the week at the unveiling of the judges, Senior Marketing Manager, PepsiCo International, Mr. Shakeel Akram said Pepsi as a youthful and refreshing brand has been involved with the Nigerian Idol since season one because of our passion for the development and empowerment of the Nigerian youth.
According to Mr. Akram, Nigerian Idol since its inception has provided young Nigerians the platform to voice their dreams. “From Yeka to Mercy to Moses our three previous winners and other contestants, we are expectant and hopeful that sooner or later they will take the Nigeria music by storm,” Akram said. He urged contestants for season four to seize the moment and live for now.
He said top Nigerian musicians
such as Tiwa Savage, Wizkid and Lynxxx has been engaged as Pepsi brand ambassadors in line with Pepsi’s pop culture to inspire other youngsters to live their dreams in the world of entertainment.