Chimamanda Ngozi Adichie is Supporting Local Nigerian Designers

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The stylish activist and acclaimed author started a “Wear Nigerian” campaign which has been going since May 2017. The campaign is a bid to support local Nigerian designers by wearing mostly local designs in her public appearances. “I’m particularly interested in ‘inward-looking’ brands, those for whom dressing Nigerian women is as important as other goals,” she says. Some of the designers she has supported include Grey, The Ladymaker and Fashpa. Here are some images from her Instagram below: We what she is doing to promote the notion of supporting designers from your home country as opposed to always looking outward or going the mass production retailers route. We would love to see some of our local designers do the same.  

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