Anidugbe Oluwatobiloba Daniel better known as Kiss Daniel has fared enormously well since his entrance into the music and entertainment space in Nigeria. The hit maker came into our consciousness with a bang thanks to his debut hit single ‘Woju’. Kiss Daniel has proven without any iota of doubt he is not a one hit wonder who was just taking a stroll through the music industry. Although he did not win the controversial Headies ‘Next Rated’ award in 2015, that has not dampened his ability to churn out hit singles back to back. His consistency is laudable as he is easily the best among his music class mates. The year 2016 was truly a year of reward for the ‘Mama’ hit maker. Firstly, ‘Mama’ was one of the most downloaded and most searched songs on Google. Subsequently, Kiss Daniel delivered arguably ‘the best pop album’ last year with several praise worthy reviews. Eventually, the year ended on a high note for the lad as he carted home several awards from Headies, Soundcity, etc. All these milestones and achievement wrought by Kiss Daniel would not have been possible without the support of his erstwhile record label G-Worldwide which helped push him into limelight. It's been a fruitful three years plus relationship between Oluwatobi and GWW. And that ride has eventually ended. It no longer news that Kiss Daniel and his erstwhile record label have parted ways on mutual agreement. It is learnt from an insider that the split although done amicably was because GWW had refused to renegotiate a new contract which would reflect the artiste’s current status. Perhaps moving on from GWW and setting up Fly Boi Inc. was just the most logical thing to do by Kiss Daniel. His brand was gradually becoming bigger than the label. There are a few things we believe would happen now that he has moved on. The kiss Daniel brand can get better as he is free to collaborate with any artiste of his choice. While spending those three years as an artiste at Ghetto Worldwide music imprint, Kiss Daniel was restricted when it comes to working with artistes outside the label. He practically had no collaborations with any other artistes besides Sugarboy who was his label mate. Since he is now boss of his own ‘Fly Boi Inc.’ he is off the hook, he can birth does dream collaboration we want from him. Will Kiss Daniel take the opportunity to become an even bigger artiste like Olamide, Davido or even Wizkid?Breaking out from a record label is always dicey. Its a make or break point in any Nigerian artiste’s career. It can be hugely successful or a woeful disaster. For Kiss Daniel his chances of beating the odds are in his favor. This could be true judging from his ability to deliver an instant hit in ‘Yeba’ post his debut album ‘New Era’. Why this is important is because he did not subscribe to the raving ‘Pon Pon’ sound to make his his hit. This means Kiss Daniel can slowly metamorphose to become global stars like Davido and Wizkid. His former label’s restriction is off and now he can truly soar. With the right moves Kiss Daniel should be able to rake in more brand endorsements and possibly an international record deal.. G-Worldwide has helped Kiss Daniel build his brand without having to ‘Famz’ fellow colleagues. One big take away GWW has given KD during his stay at the label has been the ability to build his industry credibility without unnecessary allegiance to senior colleagues. The ‘New Era’ crooner has a good number of solo hits to his name that did not require him to ride on the fame of his fellow colleagues. His debut song ‘Woju’, ‘Laye’, ‘Good Time’, ‘Mama’ etc were all big without another big name in the picture. This experience at GWW has given him lots of confidence in his brand and ability. He can go far without subscribing to industry bullshit.
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